A Global Partnership, Shaping the Debate on More Effective Peace Operations

This communication strategy has been developed by the International Forum for the Challenges of Peace Operations, a global partnership of 50 stakeholders hosted by Folke Bernadotte Academy (FBA). It is intended to serve as a guide and tool for Challenge Forum partners, helping them to use communication clearly and effectively, with the overall aim of helping deliver the forum’s strategy 2019-2023. It can be used as a model for the development of a communication strategy for other international organisations.

Four strategy features are outlined:

  • Establish communication objectives.
  • Identify primary, secondary and tertiary target groups.
  • Elaborate key messages (short, punchy "ready-to-use" phrases).
  • Use all communication channels (annual meeting, other events during the year, social media, website, newsletter, internal communication channels).

Reference: International Forum for the Challenges of Peace Operations (2021). Challenges Forum Communication Strategy 2021-2023: A global partnership, shaping the debate on more effective peace operations. 


PDF | 16 pages

Read the full guideline document


Take back the analysis: Five things you can actually learn about a conflict context from social media
This article outlines five key ways in which social media analysis – both…
Workshop Report: Ways to Improve National Communication with Line Ministries / JHA Actors (Login needed)
The third meeting of Cluster 3, chaired by Germany with the support of the…
German Civilian Experts in International Peace Missions (in German)
"This is an example of portraying secondees and their activities in the…